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PREPARING CHINA FOR THE NEXTS PHASE OF QUALITY COFFEE

PREPARING CHINA FOR THE NEXTS PHASE OF QUALITY COFFEE

CHINA’S LARGEST COFFEE PRODUCER, THE DEHONG HOGOOD COFFEE COMPANY, HAS TEAMED UP WITH ITALIAN CAPSULE MANUFACTURER NEXTS TO DEVELOP AN EXCITING NEW SEGMENT OF CHINA’S GROWING COFFEE MARKET.

 

With appreciation for coffee on the rise amongstChina’s growing middle class, new marketsegments are opening up that offer hugeopportunity for those companies that arepositioned to seize their chance. The Dehong Hogood Coffee Company is oneof China’s largest coffee producers, and is already an established brand inthe instant coffee market.However, as the coffee market grows in China, so too does thesophistication of the consumers there, with growing demand for new anddifferent ways of drinking coffee, and a growing emphasis on quality aswell as convenience.These market factors have led to the rising popularity of the single servesegment among discerning coffee drinkers around the world, and so theDehong Hogood Coffee Company has spotted and opportunity to gain afoothold in the market in China in its very early stages.

[Read More on gcrmag.com]

 

 

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